hooked-ux

Design habit-forming product loops using the Hook Model.

Updated Sep 10, 2025
One-click install
npx skills add https://github.com/tillysoso/mv1 --skill hooked-ux-tillysoso
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: hooked-ux
Source: https://github.com/tillysoso/mv1/tree/main/.claude/skills/hooked-ux
Command: npx skills add https://github.com/tillysoso/mv1 --skill hooked-ux-tillysoso

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Design habit-forming product loops using the Hook Model. Use when designing onboarding, retention features, or engagement mechanics. Trigger on "why aren't users coming back", "habit formation", "user retention", "engagement loops", "notifications strategy", or "daily active users". Evaluate ethics using the Manipulation Matrix.

Core Features & Use Cases

  • Hook Model phases: Trigger → Action → Variable Reward → Investment.
  • Map internal vs external triggers; design ethical engagement; apply the Manipulation Matrix to assess harm.
  • Use Case: on onboarding to increase daily active users while maintaining user welfare.

Quick Start

Explain how to apply Hook Model to onboarding to boost retention using triggers, actions, variable rewards, and investments.

Frequently Asked Questions about hooked-ux

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I design habit loops to improve user retention?

To design habit loops for user retention, apply the four-phase Hook Model: Trigger, Action, Variable Reward, and Investment. This framework structures engagement mechanics to systematically bring users back to your digital product.

What is the best way to map internal vs external triggers for onboarding?

Mapping internal vs external triggers for onboarding involves distinguishing user-initiated cues from app-generated notifications. Applying the Hook Model aligns these triggers with subsequent actions and variable rewards to build daily active usage.

How does the Manipulation Matrix assess ethical engagement mechanics?

The Manipulation Matrix assesses ethical engagement mechanics by evaluating whether a habit-forming design manipulates users or empowers them. It ensures retention features and variable rewards maintain user welfare without causing harm.

Can I use the Hook Model for notifications strategy without dark patterns?

Yes, you can use the Hook Model for notifications strategy without dark patterns by applying the Manipulation Matrix. This ethical framework ensures external triggers and variable rewards enhance user welfare rather than exploit habits.

Why does user retention drop after onboarding and how do engagement loops fix it?

User retention drops after onboarding when product loops lack sustained psychological investment. Engagement loops fix this by implementing the Hook Model's investment phase, turning initial triggers into long-term habit formation.