hormozi-ad-factory

Use the combinatorial Hook x Meat x CTA method: generate 50 hooks, 3-5 meat formats, and 1-3 CTAs independently, then combine them into 150-750 unique ads. This Skill automates the entire process from a single product description.

It is a modular ad creation method where each ad consists of a Hook (first 1-3 seconds), Meat (educational body), and CTA (call to action). Components are generated independently and combined combinatorially to produce large volumes of testable ad variations.

Yes, the Skill adapts each component to the target platform. For video ads on TikTok, YouTube, and Reels, hooks become opening scenes, meats become scripted sections with visual directions, and CTAs become closing sequences with on-screen text.

By default, 50 hooks are split evenly across five levels: unaware, problem-aware, solution-aware, product-aware, and most aware. Each level uses specific hook types such as curiosity hooks for unaware audiences and social proof hooks for product-aware audiences.

At minimum, provide the product name, what it does, and who it is for. Ideally also share the target platform, ad format, past high-performing ads, competitor references, and proof points like testimonials or metrics.

Avoid it for general copywriting, email marketing, or landing pages, which the Skill explicitly does not cover. It is designed for paid advertising creative testing, not long-form content or one-off brand messaging.