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stefanoskarakasis
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hs-positioning-messaging

Develop positioning statements and messaging hierarchies from product and competitive data.

5|Updated Mar 29, 2026
Search Tags:#messaging#branding#positioning#marketing strategy#competitive analysis
One-click install
npx skills add https://github.com/stefanoskarakasis/Product-Marketing-Skills --skill hs-positioning-messaging
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: hs-positioning-messaging
Source: https://github.com/stefanoskarakasis/Product-Marketing-Skills/tree/main/pmm-positioning/skills/positioning-messaging
Command: npx skills add https://github.com/stefanoskarakasis/Product-Marketing-Skills --skill hs-positioning-messaging

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill addresses the challenge of inconsistent and ineffective positioning and messaging, offering a structured approach to create compelling and unique messaging for products and services.

Core Features & Use Cases

  • Positioning Development: Provides a systematic process to develop a positioning statement and messaging hierarchy.
  • Competitive Analysis: Helps identify competitive gaps and differentiators.
  • Multi-Mode Outputs: Offers various output modes including BUILD, AUDIT, FLETCH, SALES-ENABLEMENT, and HOMEPAGE, catering to different needs like internal documentation or sales enablement materials.

Quick Start

Use the /build command to start building a positioning strategy for your product.

Frequently Asked Questions about hs-positioning-messaging

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a messaging hierarchy and positioning statement for a new product?▼

To build a positioning and messaging strategy, provide specific product information and competitive landscape data. The Skill uses structured frameworks to systematically develop a positioning statement and a aligned messaging hierarchy.

What is the best way to audit existing product messaging against the competitive landscape?▼

Auditing product messaging involves identifying competitive gaps and differentiators. Using the AUDIT mode, you can evaluate your current strategy against market needs to ensure evidence-based market differentiation and user engagement.

Do I need a product marketing context to generate sales enablement materials?▼

Yes, generating sales enablement materials requires context from a 'product-marketing-context' brain. This context, combined with competitive data, ensures the output aligns with your overall positioning and messaging strategy.

Can I create homepage copy directly from a positioning strategy?▼

Yes, you can create homepage copy using the HOMEPAGE output mode. This mode translates your comprehensive product positioning and messaging strategy into direct, user-facing copy for landing pages.

What frameworks are used for competitive analysis and market differentiation?▼

The Skill utilizes structured, evidence-based frameworks for competitive analysis to identify market gaps. This approach ensures your messaging strategy highlights unique differentiators and aligns effectively with target market needs.

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