What problem does it solve?
Break down ambiguous or complex strategic and product questions into clear, testable hypotheses so teams can prioritize experiments, gather evidence, and make data-driven decisions instead of guessing or debating unfalsifiable ideas.
Core Features & Use Cases
- Structured Decomposition: Convert vague concerns into a MECE hypothesis tree with first-level and testable sub-hypotheses.
- Prioritization & Testing: Rank hypotheses by impact, effort, and existing evidence to create a pragmatic testing plan.
- Communication & Evidence Tracking: Provide a template to record owners, timelines, status, and evidence for stakeholder alignment.
- Use Case: Validate a low-signup conversion rate by generating hypotheses across awareness, ability, motivation, and technical causes and then prioritizing quick experiments.
Quick Start
Create a hypothesis tree for "Why is signup conversion below 30%?" with three top-level hypotheses, testable sub-hypotheses, and a prioritized testing plan.