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icp-behavioural

Create synthetic buyer personas and simulate website conversion friction.

29|12|Updated Mar 30, 2026
Search Tags:#messaging#simulation#persona#b2b#icp#aeo
One-click install
npx skills add https://github.com/matteotitta/genesys-skills --skill icp-behavioural
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: icp-behavioural
Source: https://github.com/matteotitta/genesys-skills/tree/main/skills/research/icp-behavioural
Command: npx skills add https://github.com/matteotitta/genesys-skills --skill icp-behavioural

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill solves the challenge of understanding how B2B buyers actually behave by moving beyond static demographic profiles to create predictive, simulation-ready buyer personas.

Core Features & Use Cases

  • Synthetic Persona Construction: Builds 14-field behavioral profiles including friction attributes and skepticism scores.
  • Website Simulation: Runs personas against any URL to test messaging, identify conversion friction, and generate objection patterns.
  • AEO/SEO Prompt Bank: Generates intent-based prompts to track how your content performs in answer engines.

Quick Start

Invoke the icp-behavioural skill to generate synthetic personas for the company website at https://example.com.

Frequently Asked Questions about icp-behavioural

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I simulate B2B buyer decisions to test website messaging?▼

You can test website messaging by generating synthetic personas that simulate real purchase decisions against any target URL. This process identifies conversion friction and predicts how B2B buyers will react to your content.

What is a synthetic buyer persona and how does it model purchase behavior?▼

A synthetic buyer persona is a 14-field behavioral profile including friction attributes and skepticism scores used to model purchase behavior. It moves beyond static demographics to create predictive, simulation-ready B2B buyer representations.

How do I generate intent-based prompts to track content performance in answer engines?▼

You generate intent-based AEO and SEO prompts by simulating synthetic persona interactions with your target URLs. This produces an AEO prompt bank that tracks how your content performs when queried in answer engines.

Can I build behavioral profiles from existing research data for B2B marketing?▼

Yes, you can build behavioral profiles from existing research data for B2B marketing. The system uses structured data analysis to transform research inputs into simulation-ready personas complete with predicted objection patterns.

Do I need web search tools to run predictive persona simulations against a URL?▼

Yes, you need web search tools and structured data analysis to run predictive persona simulations against a target URL. These integrations are required to produce behavioral profiles and evaluate website messaging effectively.

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