icp-builder

Build an Ideal Customer Profile for outbound outreach by completing a structured 14-step interview covering firmographics, technographics, and intent signals. The process outputs a versioned ICP document with segment cards and search-ready filters for downstream campaigns.

ICP segmentation divides your target accounts into distinct groups using firmographics and intent signals. You need segment cards when preparing outbound campaigns, as they provide search-ready filters that downstream tools use to target specific account subsets.

You can tighten an existing ICP through versioned updates, producing a v2 refinement without restarting. The skill reads your current profile, applies pre-fill rules from company.md, and outputs an updated ICP file with revised segment cards and filters.

A company.md file is optional for generating an ICP. When present, the skill uses it to pre-fill answers during the 14-step interview, but you can complete the process manually by answering each discovery question about your website and product signals.

The best way to create search-ready filters for outbound targeting is through a structured ICP interview that captures technographics and intent signals. The resulting filters are formatted for direct use in downstream outreach tools and campaign workflows.

ICP versioning manages multiple campaigns by writing v1 or v2 outputs to an icp.md file with a structured frontmatter block. This approach preserves previous profiles while generating new segment cards and filters for distinct outbound campaigns.