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icp-persona

Generate B2B and B2C ideal customer profiles and buyer personas as Markdown documents.

49|19|Updated Jan 31, 2026
Search Tags:#firmographics#persona#generate#icp#buyer-persona#customer-segmentation#user-persona
One-click install
npx skills add https://github.com/realjaymes/marketingagentskills --skill icp-persona
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: icp-persona
Source: https://github.com/realjaymes/marketingagentskills/tree/main/skills/icp-persona
Command: npx skills add https://github.com/realjaymes/marketingagentskills --skill icp-persona

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Creates consistent, audit-ready Ideal Customer Profiles and buyer/user personas to remove guesswork from segmentation, targeting, and messaging. It saves time for marketers and GTM teams by providing structured, repeatable documents that inform product positioning, demand generation, and sales enablement.

Core Features & Use Cases

  • Structured Templates — Produces B2B ICPs, B2B buyer personas, B2B user personas, and B2C user personas with predefined sections and required item counts.
  • Actionable Outputs — Delivers firmographics, buying committee maps, account qualification criteria, responsibilities, goals, challenges, motivators, validators, and communication preferences.
  • Use Cases — Ideal for go-to-market planning, customer segmentation, sales enablement one-pagers, and marketing messaging briefs; for example, generate an ICP to prioritize mid-market SaaS accounts for a performance marketing campaign.

Quick Start

Create a B2B ICP for Acme Analytics — target mid-market SaaS in North America and include firmographics, buying committee roles, and account qualification criteria.

Frequently Asked Questions about icp-persona

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I generate ideal customer profiles and buyer personas for go-to-market planning?▼

You generate ideal customer profiles by producing structured Markdown documents with firmographics, buying committee maps, goals, and challenges. This removes guesswork from B2B and B2C segmentation, targeting, and messaging workflows.

What is the best way to structure a B2B ICP for mid-market SaaS account targeting?▼

The best way to structure a B2B ICP is using predefined template sections containing firmographics, buying committee roles, and account qualification criteria. This produces audit-ready documents for prioritizing mid-market SaaS accounts.

How does customer segmentation work for B2C user personas compared to B2B buyer personas?▼

B2C user personas focus on individual responsibilities, goals, and communication preferences, whereas B2B buyer personas map buying committees and account qualification criteria. Both deliver structured Markdown documents with required item lists and bios.

Can I use this approach to create sales enablement one-pagers and marketing messaging briefs?▼

Yes, you can use these structured ICP and persona documents for sales enablement one-pagers and marketing messaging briefs. They deliver actionable outputs including motivators, validators, and communication preferences to inform demand generation.

Do I need to provide specific firmographics to generate a buyer persona?▼

You need to provide target parameters like company size and industry to generate accurate firmographics for a buyer persona. The process then expands this input into a full template with responsibilities, challenges, and a buying committee map.

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