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icp-research

Scrape website case studies and testimonials to generate structured ICP reports.

29|12|Updated Mar 30, 2026
Search Tags:#research#persona#saas#gtm#b2b#icp
One-click install
npx skills add https://github.com/matteotitta/genesys-skills --skill icp-research-matteotitta
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: icp-research
Source: https://github.com/matteotitta/genesys-skills/tree/main/skills/research/icp-research
Command: npx skills add https://github.com/matteotitta/genesys-skills --skill icp-research-matteotitta

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill solves the challenge of manually synthesizing fragmented online information into a structured, actionable Ideal Customer Profile (ICP) for B2B SaaS go-to-market strategies.

Core Features & Use Cases

  • Automated Synthesis: Scrapes case studies, testimonials, and solutions pages to extract firmographics, pain points, and buying triggers.
  • Structured Reporting: Generates a 12-section report including TAM analysis, persona deep-dives, and negative ICP criteria.
  • Use Case: Use this to quickly generate a comprehensive ICP report for a new prospect by pointing the AI to their website, ensuring your outreach and positioning are grounded in actual customer evidence.

Quick Start

Run the icp-research skill by providing the target company website URL to generate a full ICP analysis report.

Frequently Asked Questions about icp-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build an ICP from a company website?▼

To build an ICP from a company website, provide the target URL to scrape case studies, testimonials, and solutions pages. This extracts firmographics, pain points, and buying triggers to produce a structured, evidence-based market profile for B2B SaaS go-to-market strategies.

What is included in a B2B SaaS ICP report?▼

A B2B SaaS ICP report includes TAM analysis, firmographic segments, champion and economic buyer personas, use case mapping, customer proof points, voice-of-customer synthesis, and negative ICP criteria. It synthesizes fragmented online information into a 12-section structured document.

Can I generate persona deep-dives and TAM analysis from a target URL?▼

Yes, you can generate persona deep-dives and TAM analysis from a target URL. Scraping customer evidence like case studies and testimonials allows the system to map use cases and extract structured firmographic segments directly from the target website.

What's the best way to extract voice-of-customer data for B2B positioning?▼

The best way to extract voice-of-customer data for B2B positioning is to scrape case studies and testimonials pages from a target website. This synthesizes actual customer evidence into structured use case mapping and buying triggers for grounded outreach.

Do I need a specific target website URL to generate an ICP analysis?▼

Yes, you need a specific target website URL to generate an ICP analysis. The website URL serves as the primary input required to scrape customer proof points and solutions pages to build the comprehensive market profile.

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