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icp-website-review

Evaluate websites against synthetic ICP personas in scorecard, focus group, and competitive modes.

1.1k|200|Updated Mar 2, 2026
Search Tags:#conversion optimization#competitive analysis#ICP analysis#messaging strategy#website review#persona testing
One-click install
npx skills add https://github.com/athina-ai/goose-skills --skill icp-website-review
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: icp-website-review
Source: https://github.com/athina-ai/goose-skills/tree/main/skills/capabilities/icp-website-review
Command: npx skills add https://github.com/athina-ai/goose-skills --skill icp-website-review

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill evaluates websites, landing pages, and online assets from the perspective of your ideal customer profiles (ICPs), identifying strengths, weaknesses, and areas for improvement.

Core Features & Use Cases

  • Persona-Driven Evaluation: Uses pre-defined ICP personas to assess content relevance and resonance.
  • Multiple Review Modes: Supports structured scorecards, freeform focus groups, and head-to-head competitive analysis.
  • Use Case: A marketing team can use this Skill to get unbiased feedback on a new product landing page before launch, understanding how different buyer segments will react to the messaging and design.

Quick Start

Evaluate the company's website using their ICP personas. Site: https://example.com.

Frequently Asked Questions about icp-website-review

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I test my website messaging against different buyer personas?▼

You can test website messaging by loading pre-built ICP personas and running them against your target URLs to evaluate content relevance and resonance from each persona's perspective.

What is ICP persona-driven website review?▼

ICP persona-driven website review evaluates landing pages and online assets through the lens of synthetic Ideal Customer Profile personas to identify strengths, weaknesses, and areas for improvement.

Can I run a competitive analysis comparing my landing page against a competitor's?▼

Yes, you can use the head-to-head competitive analysis mode to evaluate competing websites side by side using your pre-defined ICP personas for GTM strategy insights.

What is the best way to get unbiased feedback on a new product landing page before launch?▼

Running a freeform focus group mode with synthetic ICP personas provides unbiased feedback on how different buyer segments will react to your messaging and design before launch.

Do I need pre-defined ICP personas to evaluate my website?▼

Yes, this Skill requires pre-built ICP personas from a persona builder tool to load and run against your target URLs for structured scorecard or freeform evaluations.

What review modes are available for website conversion optimization analysis?▼

Structured scorecard, freeform focus group, and head-to-head competitive analysis modes are available to assess websites and online assets for conversion optimization insights.

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