idea-testing

To validate a business idea before an MVP, you design structured experiments using Test Cards to define hypotheses, metrics, and success criteria, then run validation experiments like customer interviews or presales to gather evidence.

Hypothesis testing for a new product involves running structured experiments to test business assumptions and reduce the risk of building something nobody wants. You should use it before committing development resources to any new idea.

Designing a Test Card for lean startup experimentation involves defining your hypothesis, selecting an experiment type, establishing metrics, and setting success criteria to rigorously evaluate business assumptions and guide your next steps.

You can run over 30 types of discovery and validation experiments to test demand, including customer interviews, online ads, landing pages, presales, and concierge MVPs to gather evidence before writing any code.

To decide whether to persevere, pivot, or kill your business idea, you interpret the evidence gathered from your validation experiments against predefined success criteria to make an informed, risk-reducing decision.

Yes, structured experimentation can be used for any startup idea validation. It guides you through selecting and running appropriate discovery and validation experiments to test assumptions, regardless of your specific industry.