What problem does it solve? Product and go-to-market teams often struggle to identify which customers deliver the most value, leading to unfocused sales efforts and diluted messaging. This Skill turns raw research data into a structured Ideal Customer Profile (ICP) covering demographics, behaviors, jobs-to-be-done, and pain points. ## Core Features & Use Cases - ICP Framework: Synthesizes firmographic attributes, behavioral patterns, JTBD (functional, emotional, social), and pain points into one profile. - Value-Based Segmentation: Segments customers by LTV, churn rate, expansion potential, and time-to-value to find your best-fit accounts. - GTM Alignment: Produces decision-process maps, exclusion criteria, and messaging implications for sales and marketing teams. - Use Case: After running a PMF survey with 50 responses, feed the results in to identify that mid-market SaaS companies with 50-200 employees churn least and expand fastest, then refocus your sales pipeline accordingly. ## Quick Start Analyze our PMF survey responses and customer interview notes to define our ideal customer profile with demographics, JTBD, and top pain points.