identify-assumptions-new

Describe your product concept, target segment, and feature ideas, then review assumptions across 8 risk categories: value, usability, viability, feasibility, ethics, go-to-market, strategy, and team. Each assumption gets a confidence rating and a suggested validation test.

Start with Teresa Torres' 4 core risks—value, usability, viability, and feasibility—then add ethics, go-to-market, strategy & objectives, and team risks for new products. This broader set catches failures that the core four miss.

Yes. Provide your business plan or research report as input, and the analysis reads it first before identifying assumptions. This grounds the risk assessment in your actual documented claims rather than generic guesses.

Run it early, before committing engineering resources, when evaluating a new product concept or startup idea. It works best after you have a defined target segment and feature ideas but before building anything.

The output is a hypothesis list, not validated evidence—each assumption still requires a real test with users or data. Quality also depends on how specifically you describe the concept, segment, and features.