improve-retention

Diagnose retention drop-offs by applying Fogg's behavior model B=MAP to pinpoint whether churn stems from insufficient motivation, low ability, or poorly timed prompts. This method maps activation failures directly to behavioral bottlenecks.

Low activation rates often occur when the desired behavior falls below the Action Line due to high friction in the Ability Chain or weak motivation. An Ability Chain friction audit identifies the weakest bottleneck across time, effort, and mental cost.

Design event or anchor-based action prompts to improve feature adoption and avoid notification fatigue. By aligning prompts with existing user routines and shrinking the desired behavior into a Starter Step, you encourage habit formation.

The Ability Chain friction audit is a diagnostic method that pinpoints the weakest bottleneck preventing user retention. It evaluates time, money, physical effort, mental effort, social deviance, and non-routine factors to remove friction.

Yes, Fogg's B=MAP model is specifically applied to onboarding that doesn't take by mapping retention failures to mismatches in Motivation, Ability, and Prompt timing. It prescribes Starter Steps and right-timed prompts to build habits.

Behavior design for churn analysis is less effective when retention failures stem from external factors like pricing, market fit, or technical bugs rather than user motivation, ability, or prompt timing mismatches.