influence

Name: influence
Availability: InStock
Author: Agentseal

Apply Cialdini's seven principles to design ethical persuasive messaging.

428|94|Updated Apr 25, 2026

Search Tags:#ethics #negotiation #persuasion #influence #social-proof #cialdini #pre-suasion

Ready to run

npx skills add https://github.com/getagentseal/founder-playbook --skill influence-getagentseal

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: influence
Source: https://github.com/getagentseal/founder-playbook/tree/main/influence
Command: npx skills add https://github.com/getagentseal/founder-playbook --skill influence-getagentseal

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill provides a structured framework for designing ethical persuasive messaging by applying Cialdini's seven principles, while surfacing replication caveats and misuse risks to prevent manipulation.

Core Features & Use Cases

Comprehensive model of reciprocity, commitment and consistency, social proof, liking, authority, scarcity, and unity (with the Contrast principle as a bonus).
Practical guidance for marketing, sales, negotiation, and product communications, including defenses against manipulative tactics.
Integration with related skills (Mom Test, SPIN Selling, Obviously Awesome, Crossing the Chasm, Blue Ocean Strategy) to align discovery with persuasive offers.

Quick Start

Apply the seven principles to a live scenario and generate an ethical, effective outreach plan.

Frequently Asked Questions about influence

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I apply Cialdini's principles of persuasion to marketing and sales outreach?▼

Apply Cialdini's seven principles to a live scenario to generate an ethical persuasive messaging plan. This structured framework guides marketing, sales, and negotiation communications while surfacing replication caveats to prevent manipulation.

What is ethical influence and how does pre-suasion work in product communications?▼

Ethical influence designs persuasive messages using seven principles like reciprocity, social proof, and unity. Pre-suasion frames communications to align audiences before delivering offers, ensuring messaging remains effective without crossing into manipulation.

Can I use this ethical influence playbook for both marketing campaigns and negotiations?▼

You can use this framework for marketing, sales, negotiations, and product communications. It provides practical guidance for crafting messages and offers, while explicitly integrating defenses against manipulative tactics across these diverse contexts.

What's the best way to combine SPIN Selling and Obviously Awesome with Cialdini's principles?▼

Align discovery with persuasive offers by integrating this framework with related strategies like SPIN Selling, Obviously Awesome, and Blue Ocean Strategy. This combination ensures your product positioning and outreach work together cohesively.

Why does social proof fail and what are the limitations of using scarcity in persuasive messaging?▼

Social proof and scarcity face replication biases and misuse risks. This framework explicitly surfaces these caveats, providing ethical boundaries and defensive guidance to ensure your persuasive messaging avoids manipulative tactics.

Does the influence framework include the contrast principle for designing offers?▼

The framework includes the contrast principle as a bonus alongside the core seven principles. It helps design effective outreach plans by structuring how options are presented, ensuring communications remain both persuasive and ethical.