What problem does it solve?
Brands and marketers waste time and budget hiring influencers based on vanity metrics, unclear briefs, and ad-hoc pricing; this Skill centralizes selection, vetting, negotiation, contracts, and post-campaign measurement to reduce risk and improve ROAS.
Core Features & Use Cases
- One-page influencer brief: concise deliverables, key messages, and creative guardrails to ensure on-brand content.
- Pitch email templates: personalized subject and body examples that increase reply rates and set clear budget expectations.
- Rate evaluation & formula: fair-rate calculations using follower, engagement, CPM benchmarks, usage rights, exclusivity and rush adjustments.
- Vetting checklist: audience quality, engagement authenticity, brand safety, and past performance checks to detect bots or pods.
- Contract essentials & performance review: clauses for approval, usage rights, kill fees, and a 14-day KPI-driven review template.
- Use cases: product launches for skincare and F&B, TikTok/IG amplification, e-commerce promo code campaigns, and UGC sourcing for ads.
Quick Start
Run the influencer-marketing command with brand name, product, campaign goal, total budget, platform, and desired deliverables to generate a brief, pitch email, rate evaluation, vetting checklist, contract template, and a 14-day performance review.
