influencer-marketing

Plan influencer, creator, and ambassador partnerships with vetting, deal structuring, disclosure compliance, and ROI measurement.

Updated Aug 13, 2026
One-click install
npx skills add https://github.com/imMamdouhaboammar/marketing-skills --skill influencer-marketing-immamdouhaboammar
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: influencer-marketing
Source: https://github.com/imMamdouhaboammar/marketing-skills/tree/main/skills/influencer-marketing
Command: npx skills add https://github.com/imMamdouhaboammar/marketing-skills --skill influencer-marketing-immamdouhaboammar

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Running influencer or creator campaigns without a framework leads to overpaying for reach, fake-follower fraud, FTC disclosure violations, and unmeasurable ROI. This Skill provides a complete operating playbook for finding, vetting, paying, briefing, and measuring creators across B2C and B2B channels. ## Core Features & Use Cases - Partner Sourcing & Vetting: Tier creators from nano to macro, check engagement quality and fake followers, and prioritize audience-ICP fit over follower count. - Deal Structuring & Compliance: Choose between flat, performance, hybrid, and gifting compensation models, negotiate usage rights and exclusivity, and enforce FTC disclosure requirements. - Attribution & Ambassador Programs: Set up promo codes, UTM links, vanity URLs, and post-purchase surveys before launch, and design long-term ambassador programs with benefits ladders and per-ambassador tracking. - Use Case: A DTC brand wants to sponsor a YouTuber. The Skill recommends a hybrid flat-plus-commission deal, secures whitelisting rights to repurpose the video as a paid ad, mandates clear #ad disclosure, and sets up a unique promo code to track conversions. ## Quick Start Help me plan an influencer marketing campaign for my product, from finding and vetting creators to structuring the deal and tracking ROI.

Frequently Asked Questions about influencer-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find and vet influencers for my brand?

Vet influencers by audience-ICP fit rather than follower count. Check engagement rate, watch for fake-follower signals like sudden spikes and generic comments, review their sponsored-content track record, and scroll recent posts for brand safety. Tools like SparkToro help verify real audience demographics.

How much should I pay an influencer per post?

Influencer rates vary widely by tier: nano creators often work for free product to $100, micro creators $100-$1,500, mid-tier $1,500-$10,000, and macro $10,000+. Treat benchmarks as negotiation anchors and price on cost per qualified outcome, not cost per post.

Do gifted products require FTC disclosure?

Yes, gifted products are a material connection and require clear disclosure like #ad, placed visibly and spoken aloud in video. Platform paid-partnership labels supplement but do not replace written disclosure, and the brand is liable for creator non-disclosure.

How do I track ROI from influencer and podcast sponsorships?

Track influencer ROI with unique promo codes, UTM links per creator, and dedicated vanity landing pages set up before launch. Add a post-purchase survey to capture halo and branded-search effects, and judge results on cost per qualified outcome rather than reach or EMV.

Should I script influencer content word-for-word?

No, word-for-word scripts kill authenticity and convert worst. Instead provide a creative brief with the core why, two to three talking points, the exact CTA, guardrails including disclosure requirements, and explicit creative freedom in the creator's own style.

What is the difference between an influencer campaign and an ambassador program?

Influencer campaigns are one-off paid posts, while ambassador programs are ongoing advocate relationships with a defined ask, benefits ladder, and monthly activation cadence. Recruit ambassadors from existing unprompted advocates and track attributed results per person.