What problem does it solve? Running influencer or creator campaigns without a framework leads to overpaying for reach, fake-follower fraud, FTC disclosure violations, and unmeasurable ROI. This Skill provides a complete operating playbook for finding, vetting, paying, briefing, and measuring creators across B2C and B2B channels. ## Core Features & Use Cases - Partner Sourcing & Vetting: Tier creators from nano to macro, check engagement quality and fake followers, and prioritize audience-ICP fit over follower count. - Deal Structuring & Compliance: Choose between flat, performance, hybrid, and gifting compensation models, negotiate usage rights and exclusivity, and enforce FTC disclosure requirements. - Attribution & Ambassador Programs: Set up promo codes, UTM links, vanity URLs, and post-purchase surveys before launch, and design long-term ambassador programs with benefits ladders and per-ambassador tracking. - Use Case: A DTC brand wants to sponsor a YouTuber. The Skill recommends a hybrid flat-plus-commission deal, secures whitelisting rights to repurpose the video as a paid ad, mandates clear #ad disclosure, and sets up a unique promo code to track conversions. ## Quick Start Help me plan an influencer marketing campaign for my product, from finding and vetting creators to structuring the deal and tracking ROI.