What problem does it solve?
Influencer campaigns often drive traffic that converts off-platform or days later, causing last-click analytics to under-report true performance and leaving marketers unable to prove ROI. This Skill combines unique UTM links with per-creator promo codes and first-touch capture to provide reliable, device-agnostic attribution and consolidated revenue reporting.
Core Features & Use Cases
- Creator-level UTM generation: Create a unique utm_source, utm_medium=influencer, utm_campaign, and utm_content per creator so web traffic can be segmented by platform and handle.
- Per-creator promo codes: Configure discount codes (one-use-per-customer, campaign expiry, and metadata) to capture purchases that occur after the initial visit or on a different device.
- First-touch capture for headless and client-side stores: Persist the first-touch UTM in sessionStorage and send it to the server at checkout to reconstruct multi-session journeys.
- Attribution priority and reporting: Prefer promo-code attribution at checkout, fall back to first-touch UTM when appropriate, and combine both signals to compute ROAS, CPS, EMV, RPM, and AOV.
- Platform-specific guidance: Implementation notes and reporting steps for Shopify, WooCommerce, BigCommerce, and custom headless stores, plus GA4 exploration instructions for creator-level revenue.
Quick Start
Create unique UTM links and discount codes for each influencer, collect UTM revenue from GA4, collect code-attributed revenue from your platform, and combine both in a single tracking sheet to calculate ROAS and rank creators.
