instantly-campaigns

Create Instantly cold email campaigns with A/B-tested sequences and follow-ups.

1|Updated Apr 10, 2026
One-click install
npx skills add https://github.com/ezjonline/ezj-automations --skill instantly-campaigns-ezjonline
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: instantly-campaigns
Source: https://github.com/ezjonline/ezj-automations/tree/main/skills/instantly-campaigns
Command: npx skills add https://github.com/ezjonline/ezj-automations --skill instantly-campaigns-ezjonline

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires requests, anthropic, python-dotenv, gspread, google-auth, google-auth-oauthlib, and includes scripts (resource) components.

What problem does it solve?

This Skill removes the manual work of building cold email campaigns in Instantly by turning a client brief into ready-to-launch outreach sequences with testing, follow-ups, and campaign setup.

Core Features & Use Cases

  • Campaign Generation: Creates three distinct Instantly campaigns from a client description and a set of offers.
  • A/B Testing: Builds the first email in each sequence with two meaningful variants for split testing.
  • End-to-End Outreach Setup: Adds follow-up and breakup emails, applies campaign scheduling, and formats bodies for Instantly's HTML requirements.
  • Lead Input Support: Includes a helper script for reading leads from Google Sheets when source lists need to be imported before outreach.
  • Use Case: A sales team can provide a company summary, target audience, and proof points, then generate multiple cold outreach campaigns tailored to different offers.

Quick Start

Ask the skill to create three Instantly cold email campaigns for your client using the company description, target audience, social proof, and any offers you want to test.

Frequently Asked Questions about instantly-campaigns

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I automate cold email campaign creation in Instantly from a client brief?

Automating cold email campaigns in Instantly involves providing a client description, target audience, and offers to generate ready-to-launch sequences. This process creates three distinct campaigns with A/B-tested first emails, follow-ups, and breakup emails formatted for Instantly's HTML requirements.

Can I import leads from Google Sheets into Instantly for cold outreach?

Yes, you can import leads from Google Sheets into Instantly for cold outreach. The process includes a helper script that reads lead lists from Google Sheets, allowing you to populate your campaigns before launching your sales outreach sequences.

How does A/B testing work for cold email sequences in Instantly?

A/B testing for cold email sequences in Instantly works by generating two meaningful variants of the first email in each sequence. This split testing approach allows sales teams to evaluate different outreach messaging and identify which version performs better with their target audience.

What do I need to set up Instantly cold email campaigns with Anthropic Claude?

To set up Instantly cold email campaigns with Anthropic Claude, you need the Instantly API v2, Anthropic Claude for content generation, and Google Sheets API access. You also need to provide company descriptions, social proof, and offers to generate the campaigns.

Does Instantly API v2 support scheduling and timezone handling for email campaigns?

Yes, Instantly API v2 supports scheduling and timezone handling for email campaigns. The campaign generation process applies campaign scheduling configurations and handles timezone settings to ensure your cold outreach sequences send at the appropriate times.

Why do my Instantly email bodies need HTML wrapping for cold outreach campaigns?

Instantly email bodies require HTML wrapping for cold outreach campaigns to meet the platform's formatting requirements. The campaign generation process automatically formats email content into HTML-wrapped bodies, ensuring your sales outreach sequences render correctly in recipient inboxes.