interview-script

Structure your customer interview script using defined sections: Opening, Warm-Up, Core Exploration, Probing Techniques, and Wrap-Up. This framework embeds The Mom Test rules, guiding you to ask about past behavior and real experiences instead of hypothetical future intentions to reduce validation bias.

The Mom Test is a user research principle that minimizes bias by focusing interviews on the user's actual past behavior and life experiences rather than future intentions. Applying it ensures you gather real qualitative data about what matters to customers without falling into validation bias or pitching your idea.

Take notes during discovery research using a standardized template capturing Jobs to Be Done, current solutions, biggest pain points, desired outcomes, willingness to pay, and surprise findings. This structured approach ensures you consistently document critical qualitative insights from each participant.

Prepare for a discovery interview by building a structured script aligned with The Mom Test principles. Focus your questions on past behavior and actual experiences to validate early product hypotheses with qualitative data, avoiding pitches or asking about future intentions to ensure unbiased feedback.

Yes, you can use this structured interview script to validate early product hypotheses. It applies The Mom Test rules to discovery research across product domains, ensuring your qualitative data collection focuses on real user experiences and past behaviors rather than biased feedback or hypothetical intentions.

You should avoid using The Mom Test principles when your goal is to pitch a product or gather feedback on future hypothetical scenarios rather than uncovering real insights. The methodology is strictly designed for discovery research focused on past behavior, actual experiences, and reducing validation bias.