interview-script

To write a customer interview script for product discovery, structure your guide into Opening, Warm-Up, Core Exploration, and Wrap-Up sections. Incorporate Jobs to Be Done probing questions to uncover past behavior and desired outcomes without leading the participant.

The Mom Test is a user research principle that emphasizes asking open-ended questions and focusing on past behavior to avoid bias. It helps you gather genuine user insights by preventing pitching your product idea or asking leading questions during customer interviews.

To use the Jobs to Be Done framework in user interviews, formulate probing questions that explore past behavior and desired outcomes. Focus on understanding the specific situation that triggered a user to hire a product or service to solve their problem.

Yes, you can use this approach to create a script for validating a new product idea. It generates a comprehensive interview guide that ensures you gather actionable insights by exploring user needs and pain points without pitching or asking leading questions.

The best way to avoid leading questions during customer interviews is to adhere to Mom Test principles, which prioritize open-ended questions and active listening. Focus on probing past behavior and desired outcomes rather than asking for opinions on your solution.

A structured user interview guide should include Opening, Warm-Up, Core Exploration, and Wrap-Up sections. The Core Exploration section specifically incorporates Jobs to Be Done probing questions to deeply investigate past behavior and user needs.