investor-materials

Follow a 12-section flow: company and wedge, problem, solution, product, market, business model, traction, team, competition, ask, use of funds, and appendix. Establish your canonical traction and raise numbers first so every slide stays consistent.

Create a single source of truth listing traction metrics, revenue assumptions, raise size, and use of funds before drafting anything. Cross-check every number in the deck, memo, and model against that source, and stop to resolve conflicts when they appear.

Include explicit assumptions, bear/base/bull scenarios where useful, layer-by-layer revenue logic, milestone-linked spending, and sensitivity analysis for decisions that hinge on key assumptions. Keep assumptions visible rather than buried in formulas.

Answer the exact question asked, lead with traction, insight, and team advantage, and avoid puffery. Keep all metrics consistent with your deck and financial model so reviewers find no contradictions.

Red flags include unverifiable claims, market sizing without stated assumptions, inconsistent team titles across documents, revenue math that does not sum cleanly, and inflated certainty where assumptions are fragile.