ios-app-growth-marketing

What problem does it solve?

iOS app growth is fragmented across acquisition, monetization, activation, and launch channels, with most generic marketing advice ignoring iOS-specific constraints like ATT, SKAdNetwork, and App Store rules. This skill consolidates the complete growth playbook into one place, ensuring you measure installs correctly, price subscriptions profitably, convert users through onboarding, and launch without missing critical privacy or listing requirements.

Core Features & Use Cases

• Acquisition & Attribution: Implement ATT-compliant paid user acquisition across Apple Search Ads, Meta, TikTok, and Google, with proper SKAdNetwork v4 and AdAttributionKit integration to prevent "installs going organic."
• Monetization & Pricing: Design subscription tiers, set value-based prices, configure StoreKit 2 / RevenueCat paywalls, and apply PPP territory pricing to maximize LTV and minimize refund risk.
• Activation & Retention: Build high-converting onboarding flows, optimize paywall placement, and design referral/viral loops to improve trial-to-paid conversion and reduce churn.
• Launch & Strategy: Plan Product Hunt and App Store featuring pitches, sequence launch marketing across owned/rented/borrowed channels, and apply marketing psychology to copy and pricing decisions.

Quick Start

Use the ios-app-growth-marketing skill to audit your current iOS attribution setup, identify why installs are showing as organic in your MMP, and get the exact code fixes for ATT timing and SKAdNetwork conversion value updates.