What problem does it solve? It helps marketers and content creators turn products that users merely like into products they keep thinking about, by diagnosing whether current messaging addresses pain points, pleasure points, or itch points, then building desire without discounting or hard selling. ## Core Features & Use Cases - Three-Zone Diagnosis: Classifies each existing marketing action as pain-point, pleasure-point, or itch-point and identifies which zone is missing. - Five Itch-Point Techniques: Applies "almost had it" activation, pre-ownership scene rehearsal, identity binding, strategic concealment, and guilt-based reminders with explicit applicability checks per step. - Safety Guardrails: Requires real evidence for "almost had it" claims, restricts guilt-based copy to genuine buy-for-others scenarios, and mandates a self-review checklist before use. - Use Case: A seller whose product page gets views but no purchases can diagnose the missing itch zone, then rewrite the listing so users mentally rehearse owning the product and see it as part of their identity. ## Quick Start Ask the AI to use the itch-marketing-engine skill to diagnose your current product copy and rewrite it step by step using the five itch-point techniques.
