ivx-marketing-kit

Automated game launch marketing asset generation is handled by running a pipeline that creates newsletters, influencer kits, community graphics, and animated GIFs from brand and game identifiers. It uses a Python script and FFmpeg for GIF extraction.

A game influencer kit should include a fact-sheet PDF, logo and screenshot assets, usage guidelines, and a brand voice summary. Generating these components ensures influencers have consistent promotional materials for the game launch.

Animated GIFs are extracted from game trailers using FFmpeg to create looping segments. This process is integrated into the marketing asset pipeline to automatically generate shareable GIFs for promotional campaigns.

Community graphics for Reddit, Discord, and Twitch are generated simultaneously as six platform-specific graphics. This includes Reddit banners, Discord icons, and Twitch overlays based on your provided brand and game identifiers.

Competitor intelligence data is optional for generating marketing newsletters. The pipeline creates three HTML email templates for launch, update, and event announcements by default, but can consume competitor data to inform the assets.

FFmpeg is required for the marketing kit pipeline because it handles the GIF extraction from game trailers. The pipeline operates by running a Python script that processes brand and game IDs to output the complete asset package.