jikime-marketing-analytics

Configure GA4 and Google Tag Manager for event tracking and UTM parameters.

5|1|Updated Jan 24, 2026

Search Tags:#analytics #conversion #GA4 #GTM #tracking #UTM

Ready to run

npx skills add https://github.com/jikime/jikime-adk --skill jikime-marketing-analytics

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: jikime-marketing-analytics
Source: https://github.com/jikime/jikime-adk/tree/main/templates/.claude/skills/jikime-marketing-analytics
Command: npx skills add https://github.com/jikime/jikime-adk --skill jikime-marketing-analytics

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you implement comprehensive marketing analytics tracking, ensuring you gather actionable insights for marketing and product decisions.

Core Features & Use Cases

GA4 & GTM Setup: Configure Google Analytics 4 and Google Tag Manager for robust tracking.
Event Tracking: Define and implement custom events for user interactions and system events.
UTM Parameter Strategy: Develop and document a consistent strategy for campaign tracking.
Use Case: Implement event tracking for a new product launch campaign, ensuring all user interactions from ad clicks to sign-ups are captured and attributed correctly in GA4.

Quick Start

Create a tracking plan document for a new e-commerce website, outlining key events for browsing, cart, and checkout.

Frequently Asked Questions about jikime-marketing-analytics

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I set up GA4 and GTM for marketing analytics tracking?▼

GA4 and GTM tracking setup involves configuring Google Analytics 4 and Google Tag Manager to capture user interactions. This Skill helps you establish a robust tracking foundation and define custom events for actionable marketing insights.

What is the best way to create a UTM parameter strategy for campaign tracking?▼

A UTM parameter strategy requires developing and documenting consistent naming conventions for campaign tracking. This Skill guides you in structuring UTM parameters to ensure ad clicks and sign-ups are captured and attributed correctly in your analytics platform.

How do I implement event tracking for an e-commerce checkout funnel?▼

Implementing event tracking for an e-commerce checkout funnel requires defining custom events for browsing, cart, and checkout interactions. This Skill helps you create a comprehensive tracking plan document to capture these key user journey steps.

Does marketing analytics implementation require privacy compliance and specific naming conventions?▼

Yes, implementing marketing analytics tracking requires strict adherence to naming conventions and privacy compliance. This Skill ensures your event tracking and GA4 configuration meet necessary standards while facilitating accurate conversion measurement.

Why are my custom events not showing up in GA4 conversion reports?▼

Custom events may not appear in GA4 conversion reports if the tracking plan lacks consistent naming conventions or proper GTM configuration. This Skill helps you define and implement custom events correctly to ensure accurate conversion attribution.