jobs-to-be-done

The jobs-to-be-done (JTBD) framework identifies the core jobs customers hire your product to do, shifting focus from features to outcomes. Use JTBD during customer discovery, competitive analysis, or when entering new markets to find non-consumption opportunities.

To write a JTBD job statement, describe the customer's circumstances, the progress they seek, and their expected outcome. This structured approach captures the functional, emotional, and social dimensions of the job to guide product roadmapping.

Yes, jobs-to-be-done analysis maps emotional and social dimensions alongside functional jobs. By building a job atlas, you can visualize main and related jobs across consumption stages to reveal deeper customer motivations and desired progress.

The best way to identify non-consumption segments is applying JTBD to map overlooked opportunities where customers lack adequate solutions. This reveals functional and social job dimensions competitors miss, guiding innovation and market entry strategy.

Use JTBD diagnostics to identify gaps in customer progress and prioritize initiatives by their job impact. This aligns your product roadmap with the core jobs customers hire your product to do, ensuring long-term growth and outcome-driven development.