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john-caples-headline-writer

Generate 10 Caples-based headlines labeled with formula and motivation tier.

11|1|Updated Mar 7, 2026
Search Tags:#marketing#copywriting#conversion#headlines#landing-page#caples#advertising-formulas
One-click install
npx skills add https://github.com/karausab590-ops/clawads-marketing-skills --skill john-caples-headline-writer
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: john-caples-headline-writer
Source: https://github.com/karausab590-ops/clawads-marketing-skills/tree/main/john-caples-headline-writer
Command: npx skills add https://github.com/karausab590-ops/clawads-marketing-skills --skill john-caples-headline-writer

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Create high-converting headlines quickly by applying John Caples' tested advertising formulas to any product, landing page, or ad.

Core Features & Use Cases

  • Apply Caples' 10 headline formulas to generate a suite of headlines tailored to self-interest, curiosity, and news-style angles.
  • Label each headline with the specific formula and motivation tier to guide testing and optimization.
  • Use headlines across landing pages, emails, ads, and direct mail to improve CTR and engagement.

Quick Start

Describe your product or offer and I will generate 10 Caples headlines.

Frequently Asked Questions about john-caples-headline-writer

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write headlines that convert for a landing page?▼

You generate converting headlines by applying John Caples' 10 advertising formulas to your offer, producing 10 variants labeled by formula and motivation tier for direct testing on landing pages.

What are the best advertising formulas for writing ad copy?▼

John Caples' 10 headline structures are highly effective advertising formulas, targeting self-interest, news, and curiosity motivations to improve click-through rates across marketing materials.

How do I generate multiple headline variations for A/B testing?▼

You generate multiple headline variations by inputting your product offer; the tool outputs 10 distinct Caples-formula headlines tagged by motivation tier to guide testing and optimization.

Can I use John Caples formulas for email marketing headlines?▼

Yes, John Caples formulas work for email marketing headlines because the output adapts to your brand voice and is suitable for direct use in emails, paid ads, and landing pages.

What is the difference between news and curiosity headline formulas?▼

The difference lies in the motivation tier: news formulas announce new information, while curiosity formulas create intrigue, with both labels included in the output to guide conversion testing.

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