What problem does it solve? Multichannel campaigns often repeat the same message, CTA, and sales pressure across every channel, which fatigues customers instead of moving them forward. This Skill provides the sequencing logic that ensures each channel plays a distinct role and advances the customer to the next natural step. ## Core Features & Use Cases - Channel Sequencing Logic: Defines a correct journey order from mass media awareness through consideration, CRM personalization, retargeting, and post-decision support. - Repetition Detection Rules: Provides five concrete rules to distribute messages across channels, escalate pressure gradually, and chain CTAs between touchpoints. - Role-Based Usage: Specifies how the Planner, Creative Copywriter, and Campaign Manager agents each apply the journey logic in their outputs. - Use Case: When planning a Movistar campaign with five priority messages across Meta, CRM, Movistar+, retail, and performance channels, use this Skill to assign each message and CTA to the right step instead of duplicating content everywhere. ## Quick Start Ask the planner to design the channel sequence for the campaign briefing, making sure each channel moves the customer to the next step without repeating messages.
