What problem does it solve?
This Skill helps teams understand what users are truly trying to accomplish, why they switch between products, and which unmet needs deserve product investment.
Core Features & Use Cases
- Four Forces Analysis: Examine Push, Pull, Anxiety, and Habit factors behind adoption, switching, churn, and non-consumption.
- Opportunity Scoring: Rank Jobs with multidimensional scoring, Ulwick ODI analysis, and priority matrices for evidence-based roadmaps.
- Research and Planning Tools: Generate switch interviews, surveys, Job Stories, Universal Job Maps, Desired Outcome Statements, Jobs Atlases, competitive analyses, marketing copy, growth strategies, and CEO-level market assessments.
- Use Case: Analyze why customers are leaving a travel platform, score their unmet booking Jobs, identify the highest-value opportunities, and translate the findings into product priorities and value propositions.
Quick Start
Ask the JTBD skill to analyze why users are switching from your product, score the top unmet Jobs, and recommend prioritized product opportunities.