jtbd

Analyze products and services using the Jobs to Be Done framework.

106|14|Updated Jan 10, 2026

Search Tags:#market research #competitive analysis #product discovery #customer needs #jobs to be done #user motivation

Ready to run

npx skills add https://github.com/neurofoo/agent-skills --skill jtbd-neurofoo

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: jtbd
Source: https://github.com/neurofoo/agent-skills/tree/main/jtbd
Command: npx skills add https://github.com/neurofoo/agent-skills --skill jtbd-neurofoo

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) and scripts (resource) components.

What problem does it solve?

This Skill helps you uncover the fundamental reasons why customers "hire" or "fire" products and services, moving beyond surface-level features to understand their core motivations and desired outcomes.

Core Features & Use Cases

Deep Customer Understanding: Analyze functional, emotional, and social dimensions of customer needs.
Competitive Analysis: Identify true competitors, including "doing nothing" and workarounds.
Product Discovery & Strategy: Inform product development, marketing, and strategic decisions by focusing on unmet jobs.
Use Case: A startup is developing a new project management tool. They use this Skill to understand the "job" of managing team tasks, uncovering that users prioritize feeling in control and reducing anxiety over just task tracking features.

Quick Start

Analyze the product 'new-task-manager-app' using the Jobs to Be Done framework.

Frequently Asked Questions about jtbd

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I analyze customer needs using the Jobs to Be Done framework?▼

The Jobs to Be Done framework uncovers core user motivations by evaluating functional, emotional, and social job dimensions. It identifies true competitors, including non-consumption and workarounds, to inform product discovery and strategic planning based on desired outcomes.

What is the best way to identify true competitors in product discovery?▼

The best way to identify true competitors in product discovery is by evaluating the forces influencing customer hiring and firing decisions. This approach reveals actual alternatives, including doing nothing or using workarounds, rather than just tracking feature-similar companies.

How does Jobs to Be Done theory apply to competitive analysis?▼

Jobs to Be Done theory applies to competitive analysis by shifting focus from product features to customer context and desired outcomes. It identifies true competitors based on shared user motivations, revealing workarounds and non-consumption as viable alternatives in the market.

Can I use Jobs to Be Done for strategic planning and marketing decisions?▼

Yes, you can use Jobs to Be Done for strategic planning and marketing decisions. It informs product development by focusing on unmet jobs, ensuring strategies align with deep customer motivations and desired outcomes rather than surface-level feature requests.

What functional, emotional, and social job dimensions should I evaluate for product strategy?▼

You should evaluate functional dimensions for task completion, emotional dimensions for user anxiety and confidence, and social dimensions for perception. Assessing these job dimensions ensures product strategy addresses the complete context of customer motivations and desired outcomes.