kennedy-kennedy-audit

What problem does it solve?

It diagnoses why marketing is failing by forcing evidence-based measurement, identifying money leaks, and mapping spend to ROI—so you stop funding campaigns you can’t prove.

Core Features & Use Cases

• Marketing audit across measurability: Breaks down spend by the Advertising Measurability Hierarchy (institutional, non-measurable response, direct response) and flags where tracking is missing.
• Forensic campaign diagnosis: Runs a Marketing Triangle Audit (Market, Message, Media), checks direct-response compliance elements, and pinpoints the specific failure point.
• Leak & ROI architecture: Uses Money Pyramid analysis and Holes in the Bucket to identify revenue loss, then prescribes an ROI tracking architecture and weekly measurement cadence.

Quick Start

Use the kennedy-kennedy-audit skill to audit your marketing budget by asking for a breakdown of spend, the tracking mechanisms in place, and the metrics you have for leads, conversions, revenue, and retention.