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kennedy-kennedy-brand

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Build DR-grounded brand strategy that sells.

Marketing & Sales#positioning#personal branding#licensing#brand strategy#direct response#brand protection#storyselling
Authorrodrigo-altissimo
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps you create and audit brand strategy that is grounded in direct-response marketing and proven revenue accountability—so your brand doesn’t become “brand spending with no ROI.”

Core Features & Use Cases

  • DR-first Brand Strategy Mapping: Translates brand requests into Dan Kennedy’s frameworks (positioning, personal brand, StorySelling, Disney/Hefner structure) to ensure brand supports measurable acquisition and retention.
  • StorySelling & Positioning Diagnostics: Evaluates brand narratives for whether stories actually sell (simplicity, authenticity, visibility, relevancy) and whether your positioning is sufficiently polarized to avoid “vanilla” invisibility.
  • Brand Protection & Extension Guidance: Implements a brand protection system (death by a thousand cuts prevention) and guides licensing/brand extension as a flywheel once fundamentals are working.

Quick Start

Ask the AI: "Create a DR-grounded brand positioning and StorySelling plan for my business, and audit my current messaging against the 4 StorySelling factors."

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: kennedy-kennedy-brand
Download link: https://github.com/rodrigo-altissimo/qiartificial/archive/main.zip#kennedy-kennedy-brand

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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