keyword-research

Expand seed keywords into clustered ad groups and negative keyword lists for Google Ads.

3|Updated Apr 1, 2026
One-click install
npx skills add https://github.com/anthril/official-claude-plugins --skill keyword-research-anthril
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: keyword-research
Source: https://github.com/anthril/official-claude-plugins/tree/main/plugins/ppc-manager/skills/keyword-research
Command: npx skills add https://github.com/anthril/official-claude-plugins --skill keyword-research-anthril

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill helps marketers build complete, well-structured keyword lists for Google Ads and YouTube campaigns by expanding seed terms into thematically organized clusters and identifying negative candidates.

Core Features & Use Cases

  • Expand seed keywords into a broad set of relevant ideas using OAuth-enabled expansion or offline clustering.
  • Cluster keywords into ad groups via TF‑IDF similarity, producing clear themes and actionable groupings.
  • Generate a ready-to-use negative keyword candidate list to improve campaign efficiency and ROAS.

Quick Start

Deploy the keyword-research skill to generate and cluster seed keywords into actionable ad groups for a new or existing campaign.

Frequently Asked Questions about keyword-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a keyword list for Google Ads from seed keywords?

To build a Google Ads keyword list from seed keywords, you expand the initial terms into a broader set of relevant ideas and then cluster them into thematic ad groups. This process provides structured output suitable for campaign imports.

What is keyword clustering and how does TF-IDF similarity organize ad groups?

Keyword clustering using TF-IDF similarity groups expanded search terms into thematic ad groups based on their textual relevance. This mechanism ensures your PPC campaigns are organized into clear themes and actionable groupings.

Can I generate a negative keyword list for my PPC campaign automatically?

Yes, you can generate a negative keyword candidate list for your PPC campaign automatically. This feature identifies exclusion terms to improve campaign efficiency and return on ad spend by preventing irrelevant clicks.

How do I export clustered keywords into a CSV for Google Ads Editor?

You can export clustered keywords into a CSV-ready format for Google Ads Editor by processing your expanded keyword list into thematic groups. The output provides structured CSV files for direct import into your campaigns.

Does this keyword research process work for YouTube campaigns as well as Google Ads?

Yes, the keyword research process works for YouTube campaigns as well as Google Ads. It helps marketers build complete, well-structured keyword lists by expanding seed terms into organized clusters for both platforms.

What is the best way to group keywords into ad groups without manual sorting?

The best way to group keywords into ad groups without manual sorting is by using TF-IDF similarity clustering. This approach automatically processes expanded seed keywords into clear thematic clusters suitable for PPC campaigns.