What problem does it solve?
Most content strategy fails when teams start from guesswork and expensive tools. This skill translates a business context into a prioritized content plan with clear keyword clusters, content pillars, and a ranked content map.
Core Features & Use Cases
- Generate seed keywords from business context.
- Expand seeds using the 6 Circles Method across six lenses: What you sell, Problems you solve, Outcomes you deliver, Your unique positioning, Adjacent topics, and Entities to associate with.
- Cluster keywords into pillars and validate them against market signals and proprietary angles.
- Produce a prioritized content plan with pillar guides, supporting articles, and a ready-to-execute start.
Use cases include content strategy for a new product, SEO planning for a blog/resource hub, and topic ideation for a content calendar.
Quick Start
- Provide business context (offer, audience, website, competitors, goals, timeline).
- Generate 20-30 seed keywords across direct terms, problems, outcomes, categories, and related terms.
- Expand, cluster, validate, and produce a prioritized plan; begin with the top pillar and draft a flagship guide.