What problem does it solve?
Simplifies and accelerates the integration of Klaviyo for ecommerce teams by providing a ready-made workflow to manage customer profiles, track events, orchestrate campaigns, and coordinate flows across channels.
Core Features & Use Cases
- Profiles: create and update customer profiles with basic and custom properties to enable personalized marketing.
- Event Tracking: capture and send purchase, view, and engagement events to Klaviyo for real-time analytics and automation triggers.
- Campaigns & Flows: manage lists, segments, campaigns, and automated flows for lifecycle marketing (welcome series, abandon cart, post-purchase).
- Webhooks & API: server-side integration with REST APIs and webhooks for real-time data synchronization and triggers.
- Use Case: when a new order is placed, upsert the profile, update lifetime value, and emit a "Placed Order" event to drive post-purchase flows.
Quick Start
Configure your Klaviyo account by setting KLAVIYO_PRIVATE_KEY and KLAVIYO_PUBLIC_KEY, then run a sample flow to create a profile and track an event.