landing-page-auditor

Audit ad-to-landing-page message match and score conversion elements.

2|Updated Apr 11, 2026
One-click install
npx skills add https://github.com/ekatasingh1107/b2b-gtm-skills --skill landing-page-auditor
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: landing-page-auditor
Source: https://github.com/ekatasingh1107/b2b-gtm-skills/tree/main/skills/composites/landing-page-auditor
Command: npx skills add https://github.com/ekatasingh1107/b2b-gtm-skills --skill landing-page-auditor

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill diagnoses mismatches between paid or organic ad creative and its destination landing page, identifies conversion friction, and provides prioritized fixes to reduce bounce rates and increase form completions or demo bookings.

Core Features & Use Cases

  • Message match analysis: Compare ad headline, offer, CTA, and tone against the landing page headline, subheadline, visuals, and CTAs to generate a message-match score and concrete mismatches.
  • Conversion element audit: Review above-the-fold clarity, CTA prominence, social proof, form friction, objection handling, and mobile experience, and produce a conversion readiness score with prioritized fixes.
  • Use case: Run an audit for a paid Meta campaign driving cold traffic to a demo booking landing page to surface headline misalignment, missing proof, and mobile form friction, then export a JSON remediation plan.

Quick Start

Provide the landing page URL and the ad copy (headline, description, primary_text, cta, offer) and run the Landing Page Auditor to receive a prioritized audit and JSON report.

Frequently Asked Questions about landing-page-auditor

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my landing page for ad copy message match and conversion friction?

Auditing landing page message match requires comparing your ad headline, offer, and CTA against page elements to score consistency. This Skill analyzes ad-to-page alignment, social proof, form friction, and mobile UX to produce a conversion readiness score with prioritized fixes.

What is ad-to-page message match and how does it affect conversion rates?

Ad-to-page message match is the consistency between your ad creative and the destination landing page content. Mismatches cause high bounce rates; aligning headlines, offers, and CTAs for cold, warm, or retargeting traffic reduces friction and increases form completions.

How do I check mobile UX and page speed for paid campaign landing pages?

Checking mobile UX and page speed for paid campaigns requires browser automation to analyze on-page elements. This Skill audits mobile form friction, page load benchmarks, and above-the-fold clarity to generate a JSON remediation plan for demo booking pages.

Can I audit organic traffic landing pages or is this only for paid ad campaigns?

You can audit organic traffic landing pages as well as paid campaigns. This Skill evaluates conversion elements across cold, warm, and retargeting traffic types by accepting an optional traffic_type parameter alongside the required landing_page_url and ad_copy object.

What inputs do I need to provide to run a landing page conversion audit?

You need to provide a landing_page_url and an ad_copy object containing headline, description, primary_text, cta, and offer. The audit also requires browser automation and websearch access to analyze on-page elements and benchmark page speed.

Why does my Meta campaign have high bounce rates despite matching ad offers?

High bounce rates despite matching offers often stem from hidden conversion friction like poor mobile UX, form complexity, or missing social proof. This Skill scores conversion readiness and identifies objection handling gaps to produce prioritized fixes.