landing-page-cro-audit

Analyze Google Ads landing pages against a CRO rubric and generate conversion recommendations.

17|5|Updated Jun 25, 2026

Search Tags:#landing page #audit #copywriting #conversion #google ads #cro

Ready to run

npx skills add https://github.com/portermetricsample/marketing-skills --skill landing-page-cro-audit

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: landing-page-cro-audit
Source: https://github.com/portermetricsample/marketing-skills/tree/main/google-ads/ads/landing-cro
Command: npx skills add https://github.com/portermetricsample/marketing-skills --skill landing-page-cro-audit

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill solves the problem of low conversion rates on high-spend Google Ads by identifying specific weaknesses in landing page copy, value propositions, and user experience friction points.

Core Features & Use Cases

CRO Rubric Analysis: Evaluates pages against a five-point rubric covering value props, CTAs, pain-point alignment, trust, and form friction.
Actionable Recommendations: Provides the single highest-leverage fix for each page, ranked by ad spend impact.
Use Case: When auditing a high-spend campaign, use this skill to determine why traffic is clicking but not converting, and receive a clear, non-technical list of copy changes to improve performance.

Quick Start

Run the landing-page-cro-audit skill to analyze the top-spend landing pages and identify the highest-leverage conversion fixes.

Frequently Asked Questions about landing-page-cro-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I audit a landing page for conversion rate optimization?▼

A landing page CRO audit analyzes high-spend Google Ads pages to evaluate conversion quality based on a structured rubric. It scrapes page content to identify failures in value proposition, call-to-action clarity, and trust signals to generate actionable optimization recommendations.

Why does my Google Ads landing page get clicks but no conversions?▼

Your Google Ads landing page gets clicks but no conversions due to weaknesses in landing page copy, value propositions, and user experience friction points. Auditing the page against a CRO rubric identifies specific failures in pain-point alignment and call-to-action clarity causing the conversion leakage.

What is a CRO rubric for evaluating landing page copy?▼

A CRO rubric for evaluating landing page copy is a five-point framework covering value propositions, calls-to-action, pain-point alignment, trust signals, and form friction. It identifies specific copywriting weaknesses causing low conversion rates on high-spend pages.

How do I identify conversion leakage on high-spend ad campaigns?▼

You identify conversion leakage on high-spend ad campaigns by scraping landing page content and evaluating it against a CRO rubric. This detects specific weaknesses in value propositions, call-to-action clarity, and trust signals that prevent clicking traffic from converting.

Can I get non-technical copywriting recommendations to improve landing page conversion?▼

Yes, you can get non-technical copywriting recommendations to improve landing page conversion. The audit generates plain-language recommendations providing the single highest-leverage fix for each page, ranked by ad spend impact, requiring no technical changes to implement.

What are the limitations of automated landing page scraping for CRO analysis?▼

The limitations of automated landing page scraping for CRO analysis include a strict focus on high-spend Google Ads pages and a fixed five-point rubric. It evaluates on-page content like value props and trust signals but does not assess off-page factors or technical site speed.