landing-page

Start with a hero containing headline, subheadline, one primary CTA, a proof signal, and a product visual. Follow with problem-solution, 3-5 outcome-driven benefits, a 3-step how-it-works, testimonials, an FAQ of 6-12 questions, risk reversal, and a final CTA matching the top.

A landing page headline should state the outcome and audience using formulas like "{Outcome} without {pain}" or "The {category} for {audience}". Pair it with a 1-2 sentence subheadline clarifying what the product is and who it serves.

Index evergreen landing pages whose promise matches search intent, adding title, meta, internal links, and plain Q/A FAQ content. Use noindex for ad-only campaigns or time-bound offers that should not appear in search results.

A homepage serves multiple intents and audiences, while a landing page targets one offer, one audience, and one primary action. Landing pages avoid competing CTAs and focus every section on driving a single conversion.

Common causes include too many CTAs above the fold, vague value propositions like "streamline" or "optimize", feature lists without outcomes, proof hidden at the bottom, and broken mobile layouts. Fix by using one primary CTA, specific benefit claims, and proof placed near each claim.