What problem does it solve? Writing landing page copy that converts is hard: most pages fail the 5-second clarity test, rely on buzzwords, or bury weak CTAs. This Skill provides a structured, evidence-based workflow for producing conversion-focused landing page copy grounded in tested CRO principles rather than guesswork. ## Core Features & Use Cases - Create mode: Runs a discovery interview, selects a copywriting framework (AIDA, PAS, Pierri, BAB), and writes a full 8-section copy document with annotated rationale and A/B test suggestions. - Audit mode: Scores an existing page across 7 CRO dimensions (value proposition, headlines, CTAs, hierarchy, trust signals, objection handling, friction) and delivers specific rewrites for weak sections. - Iterate mode: Generates 3-5 meaningfully different variations of a chosen section, each annotated with framework, emotional lever, risk, and an A/B test hypothesis. - Use Case: A founder preparing a product launch runs create mode to produce a complete copy document saved to INBOX, then later runs audit mode on the published HTML to catch buzzwords and friction points before a paid traffic campaign. ## Quick Start Ask the assistant to create landing page copy for your product, or to audit an existing landing page file such as ./landing-page.html.
