launch-analytics

Configures analytics tracking and attribution for product launches and campaigns.

4|3|Updated Mar 15, 2026
One-click install
npx skills add https://github.com/ulpi-io/skills --skill launch-analytics
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: launch-analytics
Source: https://github.com/ulpi-io/skills/tree/main/launch-analytics
Command: npx skills add https://github.com/ulpi-io/skills --skill launch-analytics

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill prevents launch traffic from becoming an unmeasurable vanity spike by connecting every launch link to a consistent attribution scheme and tracking the funnel through signup and activation.

Core Features & Use Cases

  • UTM Attribution: Defines a lowercase, consistent UTM convention and creates a tagged-link map for listings, comments, email, social posts, and community outreach.
  • Conversion Funnel Tracking: Maps visits, signups, and product activation to GA4 or the project's existing analytics platform, while avoiding duplicate instrumentation.
  • Validation and Reporting: Provides consent-aware wiring guidance, DebugView or Realtime validation steps, and a read-out plan for durable outcomes by source.
  • Use Case: For a Product Hunt launch, generate distinct links for the listing, maker comment, launch email, and social posts, then measure which sources produce signups and activated users.

Quick Start

Use the launch-analytics skill to instrument attribution and signup-to-activation tracking for our Product Hunt launch using the existing analytics stack.

Frequently Asked Questions about launch-analytics

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up UTM tracking for a Product Hunt launch?

Set up UTM tracking for a Product Hunt launch by applying a consistent lowercase UTM convention to generate distinct tagged links for listings, maker comments, emails, and social posts. This connects launch traffic to a measurable attribution scheme.

How do I track the signup to activation conversion funnel in GA4?

Track the signup to activation conversion funnel in GA4 by mapping visits, signups, and product activation events. Apply consent-aware event wiring and validate tracking using GA4 DebugView or Realtime reports to prevent duplicate instrumentation.

Can I use Plausible or PostHog for launch attribution instead of GA4?

Yes, you can use Plausible, Fathom, or PostHog for launch attribution. The workflow applies to existing analytics stacks by mapping the signup-to-activation funnel and ensuring consistent lowercase UTMs across all platform launches and outreach campaigns.

What's the best way to prevent duplicate instrumentation when tracking launch traffic?

Prevent duplicate instrumentation when tracking launch traffic by applying a consistent attribution scheme that maps visits, signups, and activations to a single analytics platform. Validate event wiring using DebugView or Realtime reports before launching campaigns.

How do I validate campaign measurement links before a platform launch?

Validate campaign measurement links before a platform launch by using GA4 DebugView or Realtime validation steps. Confirm consent-aware event wiring is active and ensure no PII is collected in the signup-to-activation tracking flow.

Why does my launch traffic show up as an unmeasurable vanity spike in analytics?

Launch traffic shows up as an unmeasurable vanity spike when links lack consistent lowercase UTM parameters. Fix this by creating a tagged-link map for all outreach channels and mapping the signup-to-activation funnel to your analytics platform.