launch

Plan phased product launches across owned, rented, and borrowed channels.

Updated May 11, 2026
One-click install
npx skills add https://github.com/cloudofgeorge/AI-hands --skill launch-cloudofgeorge
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: launch
Source: https://github.com/cloudofgeorge/AI-hands/tree/main/skills/marketing/launch
Command: npx skills add https://github.com/cloudofgeorge/AI-hands --skill launch-cloudofgeorge

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Organizations need a repeatable framework to plan and execute product launches, feature announcements, and GTM campaigns across multiple channels.

Core Features & Use Cases

  • ORB framework guidance: structure campaigns across Owned, Rented, and Borrowed channels.
  • Phase-based planning: Five-phase launch approach with internal to full launch steps.
  • Asset & workflow templates: checklists, messaging frameworks, and Product Hunt readiness.

Quick Start

Outline a phased launch plan using the ORB framework for owned, rented, and borrowed channels.

Frequently Asked Questions about launch

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is the ORB framework for structuring a product launch campaign?

The ORB framework structures product launch campaigns across Owned, Rented, and Borrowed channels. It organizes cross-channel GTM tactics to ensure comprehensive market coverage and consistent messaging throughout the announcement phases.

How do I plan a SaaS GTM campaign across multiple channels step by step?

Plan a SaaS GTM campaign using a five-phase launch approach that progresses from internal readiness to full launch. This structured method delivers phase-based actions and asset recommendations across owned, rented, and borrowed channels.

Can I use this phased launch approach for feature announcements and Product Hunt campaigns?

Yes, the phased launch approach is applicable to feature announcements and Product Hunt campaigns. It provides specific readiness checklists and messaging frameworks to ensure your GTM strategy captivates and converts.

Does this launch strategy include templates for cross-channel messaging and checklists?

Yes, this launch strategy includes asset and workflow templates such as messaging frameworks and a launch checklist. These resources guide phase-based actions to execute structured product launch campaigns effectively.

When do I need a structured framework for product launches?

You need a structured framework for product launches when your organization requires a repeatable process to execute feature announcements and GTM campaigns. It solves the problem of coordinating cross-channel tactics without missing critical timeline steps.