What problem does it solve? Teams routinely mismatch go-to-market effort to launch impact: minor changes get full GTM motions that burn credibility, while company-moving launches ship with a one-line release note. This Skill provides a rubric and checklist that right-sizes every launch. ## Core Features & Use Cases - Tier Rubric: Classifies any launch as Tier 1, 2, or 3 using four impact dimensions — blast radius, revenue/segment impact, net-new vs. incremental, and competitive stakes — with the highest-hitting dimension pulling the tier up. - Five-Phase Checklist: Defines alignment, positioning, enablement, launch, and post-launch phases, with a coverage matrix showing which phases run in full, run light, or collapse per tier. - Use Case: A team ships SAML SSO for the enterprise segment. The rubric flags revenue and competitive stakes as Tier-1 dimensions, so the launch runs the full motion — exec alignment, positioning, field enablement, coordinated announcement, and an instrumented post-launch read — instead of being under-launched as a niche feature. ## Quick Start Ask the AI to tier the upcoming launch using the launch-gtm-tiering rubric and produce the phase checklist for that tier.
