launch

Start by passing the SLC readiness gate, confirming the product is Simple, Lovable, and Complete. Then follow the five-phase approach: internal launch, alpha, beta, early access, and full launch, each with defined goals and tactics.

ORB stands for Owned, Rented, and Borrowed channels. Owned channels like email lists and blogs compound over time, rented channels like social media provide speed, and borrowed channels like podcasts and influencers give instant credibility. All efforts should funnel back to owned channels.

Use the SLC gate: the product must do one clearly-defined thing (Simple), be something users would choose rather than endure (Lovable), and offer a whole experience without glaring stubs (Complete). If it passes, ship; if not, cut scope rather than delay.

Product Hunt offers exposure to early adopters and credibility if you rank well, but it is competitive and traffic spikes are short-lived. Success requires pre-launch relationship building, an optimized listing with a demo video, and all-day engagement on launch day.

Set up an automated onboarding email sequence, include the announcement in roundup emails, publish competitor comparison pages, and create an interactive demo. Continue momentum by staggering future feature announcements across major, medium, and minor update tiers.