launch-planner

Classify product launches into EPIC, MAJOR, or MINOR tiers and generate integrated marketing plans.

1|Updated Feb 17, 2026

Search Tags:#project management #product launch #go-to-market #launch strategy #marketing plan #channel activation

Ready to run

npx skills add https://github.com/cpalumbo/GTM-consulting --skill launch-planner-cpalumbo

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: launch-planner
Source: https://github.com/cpalumbo/GTM-consulting/tree/main/skills/launch-planner
Command: npx skills add https://github.com/cpalumbo/GTM-consulting --skill launch-planner-cpalumbo

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps clients plan and execute product launches effectively by aligning marketing efforts with the significance of the launch, ensuring appropriate investment and channel activation.

Core Features & Use Cases

Launch Tiering: Classify launches into EPIC, MAJOR, or MINOR categories to determine the scope of marketing activities.
Integrated Marketing Plan: Provides a matrix of channels and corresponding activities for each launch tier.
Workflow Guidance: Outlines a step-by-step process from launch classification to post-launch measurement.
Use Case: A startup is launching a new AI-powered feature. This Skill can help them determine if it's a MAJOR or EPIC launch, define the marketing channels to activate (e.g., press release, social media, paid ads), and create a timeline for execution.

Quick Start

Use the launch-planner skill to classify a new product launch as EPIC, MAJOR, or MINOR and generate an integrated marketing plan.

Frequently Asked Questions about launch-planner

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I create a go-to-market strategy for a new product feature?▼

To create a go-to-market strategy for a new product feature, classify the launch into EPIC, MAJOR, or MINOR tiers to determine the appropriate marketing channels and scope of activation. This classification ensures your marketing plan aligns investment with the feature's significance.

What is the best way to plan a timeline for an EPIC product launch?▼

Planning an EPIC product launch timeline requires a structured step-by-step approach from launch classification to post-launch measurement. You define an integrated marketing matrix across channels, coordinating content creation and team execution to support the expanded market expansion scope.

Which marketing channels should I activate for a MAJOR feature release?▼

For a MAJOR feature release, you activate an integrated marketing matrix of channels that may include press releases, social media, and paid ads. The specific channel activation depends on the tier classification to ensure appropriate investment for the marketing plan.

Can I use this product launch planning approach for market expansion initiatives?▼

Yes, you can use this product launch planning approach for market expansion initiatives. It supports go-to-market strategies for new products, feature releases, and market expansions by defining integrated marketing activities and coordinating timeline planning across various channels.

How do I measure success after executing a product launch plan?▼

To measure success after executing a product launch plan, you follow the structured workflow guidance that outlines a step-by-step process culminating in post-launch measurement. This ensures you evaluate the impact of your channel activation and integrated marketing activities.