launch-playbook

Generate phased product launch plans with checklists and communication templates.

3|2|Updated Mar 14, 2026

Search Tags:#product launch #go-to-market #product marketing #launch plan #campaign management #marketing execution

Ready to run

npx skills add https://github.com/brainbytes-dev/everything-claude-marketing --skill launch-playbook

💬 Prompt for ChatGPT / Claude Chat▼

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Skill: launch-playbook
Source: https://github.com/brainbytes-dev/everything-claude-marketing/tree/main/skills/product-marketing/launch-playbook
Command: npx skills add https://github.com/brainbytes-dev/everything-claude-marketing --skill launch-playbook

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill provides a comprehensive, step-by-step playbook to manage the tactical execution of product launches, ensuring all phases from pre-launch to post-launch are covered.

Core Features & Use Cases

Phased Planning: Detailed checklists and timelines for pre-launch (T-30 to T-1), launch day, and post-launch (T+1 to T+30).
Cross-Functional Coordination: Guides for enabling sales, support, and success teams, and ensuring alignment.
Content & Communication Templates: Pre-written templates for internal announcements, customer emails, blog posts, and social media.
Monitoring & Retrospective: Frameworks for launch day monitoring and post-launch performance analysis and retrospectives.
Use Case: A startup is launching a new SaaS feature. This Skill will guide the marketing and product teams through creating all necessary assets, coordinating internal teams, executing the launch day plan, and analyzing the results.

Quick Start

Use the launch-playbook skill to generate a detailed hour-by-hour plan for a Tier 1 product launch.

Frequently Asked Questions about launch-playbook

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I create a go-to-market launch plan for a new SaaS feature?▼

To create a go-to-market launch plan, use a structured playbook that defines pre-launch timelines, cross-functional team enablement, content templates, and post-launch performance monitoring to execute the release flawlessly.

What's the best way to coordinate cross-functional teams during a product launch?▼

Coordinating cross-functional teams during a product launch requires structured enablement guides that align sales, support, and success teams through phased checklists and internal communication templates.

What phases should a product marketing launch plan cover?▼

A product marketing launch plan should cover pre-launch preparation from T-30 to T-1, launch day execution, and post-launch activities from T+1 to T+30, including performance analysis and retrospectives.

Can I get pre-written content templates for my product launch campaign management?▼

Yes, the product launch playbook provides pre-written templates for internal announcements, customer emails, blog posts, and social media to streamline campaign management and communication.

How do I monitor product launch performance and run a post-launch retrospective?▼

Monitoring product launch performance involves using defined frameworks to track launch day metrics and conducting a structured retrospective to analyze post-launch results and team execution.

Does this launch playbook work for Tier 1 product releases?▼

Yes, the launch playbook supports tactical execution for Tier 1 product releases by generating a detailed hour-by-hour plan and managing go-to-market strategies for new products or features.