What problem does it solve?
Launches often break down because launch activities are uncoordinated, incomplete, or misaligned with the GTM motion; this Skill produces a clear, sequenced checklist to align teams and ensure the right distribution actions happen at the right time.
Core Features & Use Cases
- Pre-launch, launch day, and post-launch coverage: Generates T-30, T-7, launch day, T+7, and T+30 task lists tailored to the product and GTM motion.
- Motion-specific guidance: Prescribes actions and anti-patterns for developer-led, content-led, community-led, and relationship-led launches.
- Operational output: Reads business context and GTM spec, then saves a markdown checklist and tracks progress using the .nomark paths for easy handoff and audit.
- Use case: Prepare a developer-led CLI product launch with a public GitHub repo, HN/Reddit posts, and post-launch metric reviews.
Quick Start
Use the launch-playbook skill to generate a full pre-launch, launch day, and 30-day post-launch checklist and sequencing plan for Product X using the provided GTM spec and business context.