What problem does it solve? Launching a product or feature without a structured plan leads to missed audiences, weak momentum, and wasted effort. This Skill provides a complete launch strategy framework covering readiness assessment, phased rollouts, channel planning, and post-launch follow-through. ## Core Features & Use Cases - ORB Channel Framework: Structure launch marketing across Owned (email, blog, community), Rented (social, marketplaces), and Borrowed (partnerships, influencers) channels. - Readiness Gate & Five-Phase Launch: Diagnose Stealth Mode or 'Just One More Feature' traps using the SLC (Simple, Lovable, Complete) standard, then execute Internal, Alpha, Beta, Early Access, and Full Launch phases. - Product Hunt & Post-Launch Playbooks: Get step-by-step Product Hunt preparation, launch-day engagement tactics, and post-launch momentum strategies including onboarding emails and comparison pages. - Use Case: A B2B SaaS team with 500 email subscribers planning a launch in 6 weeks gets a phased timeline, channel-specific tactics mapped to their audience, and a launch day checklist. ## Quick Start Ask the assistant to plan a launch for your product or feature, including your timeline, current audience size, and available channels.
