launch-strategy

Plans and executes product launches using the Five-Phase Launch Approach and ORB framework.

11|2|Updated Feb 11, 2026

Search Tags:#checklist #go-to-market #launch #waitlist #marketing-strategy #product-launch #owned-channels

Ready to run

npx skills add https://github.com/aiaiohhh/claude-skills-library --skill launch-strategy-aiaiohhh

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/aiaiohhh/claude-skills-library/tree/main/skills/launch-strategy
Command: npx skills add https://github.com/aiaiohhh/claude-skills-library --skill launch-strategy-aiaiohhh

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Planning and executing product launches, feature announcements, and release strategies is a repeatable process that helps teams generate momentum and align cross-functional teams.

Core Features & Use Cases

ORB framework that prioritizes owned channels while effectively leveraging rented and borrowed channels to maximize launch visibility and long-term engagement.
Five-Phase Launch Approach (Internal Launch, Alpha, Beta, Early Access, Full Launch) with concrete actions, goals, and checklists.
Post-launch playbooks for momentum, messaging consistency, and cross-channel announcements across product, marketing, and customer success.

Quick Start

Propose a phased launch plan for a new feature to maximize early adoption and sustained momentum.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

What is the best way to plan a product launch with cross-functional teams?▼

A go-to-market strategy for a SaaS release should prioritize owned channels using the ORB framework while leveraging rented and borrowed channels. This maximizes launch visibility and long-term engagement while maintaining messaging consistency across product and marketing teams.

How do I structure a beta program or waitlist for early feature adoption?▼

Structure a beta program or waitlist by applying concrete actions and checklists from the Early Access and Beta phases of a phased launch approach. This ensures controlled internal testing transitions smoothly into public release momentum and cross-channel announcements.

Can I execute a go-to-market campaign for a feature announcement across multiple channels?▼

Yes, you can execute a feature announcement across multiple channels using the ORB framework. It prioritizes owned channels while effectively leveraging rented and borrowed channels to maximize visibility and ensure messaging consistency across product, marketing, and customer success teams.

How do I maintain momentum after a full public product launch?▼

A checklist for a feature announcement should include concrete actions mapped to the five launch phases, cross-functional team alignment tasks, and messaging consistency checks. Applying the ORB framework ensures all owned, rented, and borrowed channels are covered.