launch-strategy

A phased SaaS product launch strategy breaks rollout into internal, alpha, beta, early access, and full launch stages to sustain momentum and systematically reach target audiences.

Structure go-to-market channels using the ORB framework, categorizing distribution into owned, rented, and borrowed channels to coordinate messaging, assets, and timing.

Plan a Product Hunt launch by applying the five-phase approach to reach full launch readiness, coordinating assets and messaging to build post-launch momentum.

Manage a waitlist and beta test by treating them as distinct stages within a phased launch approach, coordinating messaging and timing to transition users into early access.

Maintain post-launch momentum by applying structured launch checklists and momentum strategies to ongoing product updates, continuing to utilize owned, rented, and borrowed channels.