launch-strategy

Plan a phased product launch by applying a five-phase approach across owned, rented, and borrowed channels. This coordinates messaging and schedules announcement waves to maximize reach and sustain momentum through full launch.

The ORB framework is a go-to-market strategy that categorizes promotional channels into owned, rented, and borrowed assets. It guides launch planning to maximize reach using existing owned assets while leveraging external channels.

Sustain post-launch momentum by following ongoing update strategies with predefined checklists and cadences. This ensures continued growth and user adoption after the full launch phase concludes.

Yes, this launch strategy supports internal and external audiences through structured phases. It explicitly covers Internal, Alpha, Beta, and Early Access stages before the Full Launch, providing actionable steps for each.

Structure a go-to-market timeline using a five-phase launch process: Internal, Alpha, Beta, Early Access, and Full Launch. Define target channels, draft initial assets, and schedule announcement waves for each phase.

You need a channel strategy for feature announcements to coordinate messaging across owned, rented, and borrowed platforms. This maximizes reach and drives user adoption by systematically distributing assets.